Interactions with your customers are now omni-channel but these channels too often operate in silos. In a context of increased competition and disintermediation, you must recreate a close customer relationship regardless of the channel. Hardis Group helps you to implement an integrated "Digital Customer Experience" and to make better use of your different sales channels data.
Rethinking the basics of marketing in the digital age
We cannot build high without solid foundations. In other words, we need to take care of the basics of offer structuring and marketing in order to create a rich, customized and differentiating customer experience.
Our business experts help you to:
- Conduct the relevant assessment and draw up the right marketing strategy to gain all the benefits of digital
- Boost the marketing life cycle from innovation through to bringing products to market
- Optimize the marketing mix (7Ps)
- Refine your view of the market and its segmentation with use values (listening to customers/focus group)
- Develop and structure your product and services offering
Effectively deploying sales support and CRM solutions
As part of your project to deploy sales support tools, configurators, tariff calculators and CRMs, we offer support from start to finish, from choosing the solutions to change management support for the users:
- Customer journey modeling, omni-channel use study
- Inventories, preparation of specifications and help with choosing the right solution according to needs: campaigns, prospecting/sales, reporting, customer loyalty, social marketing, etc.
- Implementing customer relationship management solutions: Salesforce.com, Microsoft Dynamics, Selligent, Adobe Campaign (ex Neolane)
- Change management: make it easier for users to adopt solutions and develop a customer-centric culture
Smart Data, predictive analytics: how to get the most out of customer data?
How can you detect the "key moments" of your prospects' and customers' experience in order to offer personalized services, or a suitable promotion? How can you optimize your conversion funnel? How can you anticipate the fact that a customer might leave you (churn rate)? How can you measure performance and identify problems in your omni-channel sales organization? How can you measure ROI and continuously adapt your marketing campaigns?
We help you to meet these challenges with concrete answers, from POC to an industrialized solution in SaaS mode, as for example:
- Analyzing the on-line customer path and identifying the causes of path disruption
- Measuring on-line reputation on social networks and the Internet
- Collecting, structuring and analyzing internal multi-source/multi-channel and external (master data) data
- Anticipating behaviors and events using predictive analytics based on the production of custom algorithms (machine learning, Bayesian networks, etc.).
Our services can take the form of running of management seminars, coaching, training or benchmark workshops, etc.