Sector
Activity
The customer, a media group that has remained independent since its inception, operates across multiple channels: national and local media, below-the-line media, and retail media. The group’s media and marketing teams draw on both in-house tech and data expertise, and proprietary tools and processes.
The customer uses a wide range of data in the course of its operations, including store repositories, to advise and support its customers in their marketing campaigns. The media group wanted to understand how a data governance process could help improve data quality, as well as to establish more reliable repositories.
Together, Hardis Group and the customer drew up a document for the executive committee, setting out the benefits of data governance and aiming to persuade senior management to commit the necessary resources.
Project objectives
- Familiarize the IT team with the concept of data governance.
- Persuade the executive committee of the need to establish a data governance process and the expected benefits of this approach.
- Draw up an overarching roadmap setting out the target organizational structure, the relevant tools, and the problems that will be solved.
Work performed
- Two one-day, “war room” style working sessions to discuss the background and concepts and to produce an enhanced document for the executive committee.
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A familiarization and information-sharing session focused on governance concepts, in order to align terminology with the company’s practices.
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A working session to identify the implications of a lack of data governance, and to estimate the associated costs. Development of a roadmap to achieve the desired gains (ROI).
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- A one-day, behind-closed-doors working session to finalize the document for the executive committee, setting out a data governance roadmap, the associated ROI, the necessary resources, and the expectations in terms of the business sponsors. A meeting to familiarize the IT department with the document prior to its presentation to the executive committee.
Benefits
- The IT department gained a clearer understanding of data-governance concepts and of the target process.
- The customer obtained a document that could be used to explain the rationale to the executive committee and give an initial overview of the necessary resources.
The aim of this assignment was as follows:
- To raise the profile of data management projects, especially those relating to repositories, data quality, and streamlining integration between application components.
- To identify business sponsors to secure the funding and resources needed to establish the new data governance process.
- To kick-start business architecture work, paving the way for the creation of repositories.