12/01/2022 - Reflex Logistics Solutions strengthens its presence in Northern Europe

Grenoble, Gothenburg, November 12, 2021 – Reflex Logistics Solutions (Hardis Group), a leading provider of logistics execution software, is strengthening its presence in Northern Europe by partnering with A2B Solutions. The agreement involves A2B Solutions becoming a retailer and integrator of the Reflex software suite (Reflex WMS, Reflex WMS for Factory and Reflex In-Store Logistics) in Sweden, Denmark, Norway, Finland and Iceland. 

The partnership will enable Hardis Group to expand its presence in Northern Europe, where it has had a Dutch subsidiary covering the Benelux area since 2018. It marks an important new milestone in the software vendor's international business growth strategy, aiming to become the European leader in logistics execution solutions. 

"Our Reflex suite is particularly suited to the logistics challenges of Europe's most dynamic business sectors such as e-commerce, omni-channel retail, industry (particularly automotive) and logistics service providers. It has already been adopted in the Nordic region, particularly by global logistics providers, and our inventory drone solution is used by IKEA," said Nicolas Odet, CEO of Hardis Group.

Offering local services for the Reflex suite

A2B Solutions is based in Gothenburg in Sweden, which is ideally situated among the main Northern European logistics hotspots. It was created by Jonas Arvidsson (CEO) and Mattias Springer (CTO) who both have a solid background in the Supply Chain field and previously worked for IDNet, integrator and partner of Manhattan Associates. 

"Our international growth strategy relies on our ability to create the right conditions for carrying out projects in the relevant language and according to the practices and culture of each country. Jonas and Mattias will bring us their impressive knowledge of the local market and they have already started helping us to win new Reflex customers. They will work closely with our Benelux subsidiary to develop synergies," added Nicolas Odet.

A recruitment drive is already underway for staff to deliver the projects. At first A2B Solutions will concentrate on hiring senior technical and functional consultants.

A flexible, user-friendly logistics execution solution 

Recognized by analyst firm Gartner as one of Europe's major warehouse management software (WMS) providers, Reflex Logistics Solutions offers solutions for managing, optimizing and supervising companies' logistics flows and processes in their warehouses, factories and stores.

"What really impressed us was the ease of use of Reflex and its flexibility to be configured, without IT skills, to solve very complex logistics challenges. The user-friendliness of the solution, coupled with the Reflex Academy e-learning platform, is a game changer compared to what we were used to in the Nordic countries. We've had very good feedback from prospects after introducing Reflex. Due to this positive feedback and interest, we have already started recruiting consultants to serve the Nordic market with a strong local team," added Jonas Arvidsson, CEO of A2B Solutions.

"We are truly excited about how Reflex leverages a modern technology stack to bring a unique competitive edge to the market – combining a true SaaS offering with highly advanced configuration capabilities and fast implementation cycles," added Mattias Springer, CTO of A2B Solutions